The Canadian Broadcasting Corporation (CBC) leaps ahead:

On March 24th after the broadcast of Canada’s Next Great Prime Minister (airs March 23rd at 7 pm on CBC Television) we’ll be the 1st major broadcaster in North America to release a high quality, DRM-free copy of a primetime show using BitTorrent technology. We’ll also be distributing a version you can put in your iPod.

The show will completely free (and legal) for you to download, share & burn to your heart’s desire.

— CBC to BitTorrent Canada’s Next Great Prime Minister, CANADA’S NEXT GREAT PRIME MINISTER NEWS, 19 March 2008

The CBC blog post goes on to say CBC has already been using Facebook to promote the show and they even used YouTube to cast it. They even credit BoingBoing for coming up with the idea, only two weeks ago. BoingBoing seems to have gotten it from a similar move by NRK in Norway. And BoingBoing noted CBC’s move the day before CBC announced it.

CBC asked for comments, and got some: Continue reading →