Interesting post here on Scott Cleland’s Percursor Blog:
A major reason why the stakes are so high in the FTC’s review of
the Google-DoubleClick merger is how remarkably fast online
advertising is overtaking other advertising industry segments that have
been around for decades.
Online ad trends show the huge stakes in the Google-Doubleclick merger,
by Scott Cleland,
Wed, 2007-09-05 17:38.
Interesting especially in that I don’t recall him having any
similar trepidations about the AT&T-Bellsouth merger.
He quotes eMarketer as saying that:
a recent report from equity firm Veronis Suhler Stevenson predicts that the Internet will displace television as the No. 1 ad medium by 2011.” [bold added]
Cleland did not provide a link to eMarketer or to VSS.
A little googling finds the VSS press release about its report, which
Internet advertising is expected to become the largest ad segment in 2011,
New Veronis Suhler Stevenson Forecast: Shift to Alternative Media Strategies Will Drive U.S. Communications Spending Growth in 2007-2011 Period; Consumer Media Usage Expected to Level Off Going Forward,
Veronis Suhler Stevenson,
7 Aug 2007
VSS says newspapers: not television.
Looks like somebody had television on the brain.
Google CEO Eric Schmidt wrote to FCC Chair Kevin Martin Friday
saying Google will commit the reserve price of $4.6 billion
to the 700Mhz wireless spectrum auction if it goes forward
with four open access conditions Google proposed in a July 9 letter.
The four conditions are:
- Open applications: Consumers should be able to download
and utilize any software applications, content, or services they desire;
- Open devices: Consumers should be able to utilize
a handheld communications device with whatever wireless network they
- Open services: Third parties (resellers) should be
able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and
- Open networks: Third parties (like internet service
providers) should be able to interconnect at any technically feasible
point in a 700 MHz licensee’s wireless network.
Google Intends to Bid in Spectrum Auction If FCC Adopts Consumer Choice and Competition Requirements,
20 July 2007
The Google 20 July letter actually says a minimum of $4.6 billion,
so it will be interesting to see if Google bids up from there,
not to mention who tries to outbid Google.
Google blogs policy:
We’re seeking to do public policy advocacy in a Googley way. Yes, we’re a
multinational corporation that argues for our positions before officials,
legislators, and opinion leaders. At the same time, we want our users
to be part of the effort, to know what we’re saying and why, and to help
us refine and improve our policy positions and advocacy strategies. With
input and ideas from our users, we’ll surely do a better job of fighting
for our common interests.
Taking the Wraps Off Google’s Public Policy Blog,
by Andrew McLaughlin,
Director of Public Policy and Government Affairs,
Monday, June 18, 2007 at 7:09 AM
I’m all for participation, so that caught my eye.
What are they getting googley about?