Blackberry Co-CEO Jim Balsillie sees the same thing happening with the recent launch of the iPhone.Meanwhile, AT&T is still locking the customer into a 2 year contract, even though the customer is paying full price for the iPhone, unlike most other phones AT&T sells. So it would appear AT&T is using Apple to gain AT&T customers.
Balsillie recently criticized Apple’s seeming willingness to commoditize the iPhone as an Apple product, rather than bringing AT&T Wireless in as an equal partner.
He also has issues with the iPhone being free of AT&T’s logo and with activation having to go through Apple’s iTunes music store rather than the AT&T Mobility site.“It’s a dangerous strategy,” says Balsillie.
“It’s a tremendous amount of control. And the more control of the platform that goes out of the carrier, the more they shift into a commodity pipe.”
— Blackberry CEO Says Steve Jobs & Apple Screwing Over AT&T. CEOSmack 7 July 2007
And maybe Apple didn’t want AT&T as a full partner because Apple perhaps is preparing to have iPhone work on other networks, as well? That would be a good thing.