If you happened to be a corporation depending on centralized mass media for your livelihood, this might be what you fear:

…one who has loved rock ’n’ roll and crawled from the ranks to the stage, to salute history and plant seeds for the erratic magic landscape of the new guard.

Because its members will be the guardians of our cultural voice. The Internet is their CBGB. Their territory is global. They will dictate how they want to create and disseminate their work. They will, in time, make breathless changes in our political process. They have the technology to unite and create a new party, to be vigilant in their choice of candidates, unfettered by corporate pressure. Their potential power to form and reform is unprecedented.

— Ain’t It Strange? By PATTI SMITH, Op-Ed Contributor, New York Times, Published: March 12, 2007

If you happened to be a corporation that recognized market demand when you saw it, you’d find a way to promote and capitalize on emergent global Internet dissemination of music and politics.

We’re talking the Reformation here. Do you want to continue selling indulgences and suppressing Galileo, or do you want to be in the middle of a new information revolution?

-jsq